Vladimir Molico

During my stay 2,5 years stay at At McCann Erickson Bucharest I was part of a restricted—4 people creative group that was solely responsible for the integrated advertising campaigns of Vodafone—one of the top 5 advertisers in terms of investment from Romania and the biggest spender within the agency.
Below is a selection of TVC’s made during that period.

The first video is part of a huge Christmas effort featuring Romanian A-List celebrities apologising to each other for declarations made throughout the year.
Using the pay-it-forward principle, Vodafone told Romanians it’s the time of the year when they should just pick-up the phone and be nice even to their rivals. The juicy dialogues are between real celebrities and their equally famous TV impersonators or between more accomplished stars apologising for not spelling other’s names correctly. Though genuinely hilarious, unfortunately they are almost impossible to fully comprehend by Non-Romanians. No translation either, sorry mate.

The next three TVC’s are part of a successful one year campaign encouraging youngsters to develop unexpected friendships and ultimately use the PrePaid SIM options. A lot of music and dancing, not a lot of talking.

Creative credits:
Agency: McCann Erickson Bucharest
Creative Director: Adrian Boțan
Copywriter: Andrei Fodolică
Art Director: Vladimir Molico