The client’s brief was to make a viral movie for their home made popcorn product.
Their budget was close to a few thousand euros so we decided to give them more than an amateurish web movie.
Revolving around Michel Gondry’s “Be Kind Rewind” universe, we used the money to create a platform for an online film festival, aimed at student amateur film-makers. By doing this, we helped our client reach and engage it’s target audience and we placed Chio Popcorn right where it belonged, in the hearts of young cinephiles.
More than 100.000 website views, 300 movies uploaded, all in 2,5 months.
The results were spectacular in respect to the initial investment, the campaign being later rewarded with a silver Effie, Q.E.D.!
Creative credits:
Agency: Saatchi & Saatchi Bucharest
Creative Director: Jorg Riommi
Group Creative Director: Vladimir Molico
Copywriter: Irina Codreanu
Art Director: Vladimir Molico
Graphic Designer: Vladimir Molico
Photographer: Vladimir Molico
Retoucher: Vladimir Molico
Web Designer: Vladimir Molico
