Delicateria Florala / BrandingA “chameleonic logo” and a matching name, made in 2010, for my florists friends at Delicateria Florala. They are a group of artists that exchanged brushes, canvases, stencils and spray paints with flowers, fruits and branches. They don’t present themselves using a catalogue with predefined solutions, instead they strive to make every proposal as unique as the client. Their influences come from a strange mix of artists ranging from Tim Burton to Camille Pissarro, all addressed within a contemporary context. My solution was to create an ubiquitous logo that can be rendered easily using the colour palette present in every single flower arrangement proposal.
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