Dorna Runners / Coca-Cola

Dorna, a Coca-Cola brand is the leader within the bottled water category, throughout urban Romania and also a client with a taste for blockbuster adverts.
Therefore, in 2009 we developed a mainstream oriented campaign named “Nature Meets City”, revolving around an impressive 1 minute commercial—actually the most expensive ever made in Romania—plus a matching key visual.

The film was commercially successful—voted winner of the BestAds award and it was featured for over 2 years throughout most East-European markets.

The print is one of my favourites and it was made with the help of the best CGI studio in Eastern Europe, Carioca.

Creative credits:
Agency: McCann Erickson Bucharest
Creative Director: Adrian Boțan
Group Creative Director: Adriana Pașcan
Copywriter: Andrei Fodolică
Art Director: Vladimir Molico