Vladimir Molico

In 2008, starting from HP’s existing visual identity, our team was asked to create a series of key visual posters describing the compelling features of HP’s business and student lines of laptops.

The series was part of an extensive international pitch effort, teaming up McCann Erickson Bucharest and McCann Erickson Manchester.

Creative credits:
Agency: McCann Erickson Bucharest
Creative Director: Adrian Boțan
Group Creative Director: Titus Dumitrescu
Copywriter: Andrei Fodolică
Art Director: Vladimir Molico
Illustrator: Vladimir Molico