Seeded Paper Bill / Enel
In 2012, Enel, the biggest electricity provider in Romania wanted to show it’s commitment to the environment in a more direct way. They wanted to start reducing their paper consumption and they needed the help of their clients for that. Our solution was a simple but effective one, we told the people from Enel to send 1 last paper invoice printed on seeded paper. So that, when the clients got the bill, they could actually bury it forever and something green would grow out of it. After the first month, over 50,000 clients chose the electronic billing service. Media loved the idea and blew it up. But most importantly, we seeded an important change in people’s perception.
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